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Frequently Asked Questions
Click
here for the
streaming media glossary
What is streaming media?
In the not-so-distant past,
Internet users had to download audio or video files first and then
watch them. Media files are typically huge and those with standard
dial-up Internet connection would wait hours for files to
download.
With streaming media, the media
files are first encoded or digitized. Encoded files are then
uploaded to multiple servers. When the user plays a video or
listens to an audio file, a small part of the file is downloaded
and then the file is "streamed" or delivered to the user
as he or she is watching or listening.
Streaming media can be a live event
- which means it can only be viewed or listened to during the
actual broadcast time. Archived media or "video on
demand" refers to streaming media that can be viewed or
listened to at any time.
Why should I be streaming?
Everyday, more people are hooking
up to DSL, cable modems or other forms of high-speed Internet
access. The demand for broadband is driven by consumers who are
hungry for a richer and more dynamic Internet experience. They
want to be entertained, educated, and informed. Will you be the
one to meet their needs?
Studies have shown that streaming
media has the power to engage your audience in a way that words
and pictures simply cannot. Nearly 75% of participants in a recent
Arbitron survey said they
spent up to 30 minutes a week watching streaming video and planned
to watch more in the future.
Streaming media adds
"stickiness" to a site; people stay at the site longer
and return more frequently and tell their friends about it (viral
marketing). The rising tide of streaming media has spawned a new
breed of internet users, called "streamies." Streamies
are twice as likely to have attended graduate school, earn
$100,000 or more per year, and 60% have made purchases online,
according to Arbitron Internet Information
Services.
Streaming media can give your
business the competitive edge by capturing this desirable audience
who are receptive to new technology and have disposable income.
What are some of the advantages
of web casting? How is it different from traditional TV
broadcasting?
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Revenue from
advertising banners. Banners on the pop-up player provide
sources of advertising revenue. Banners stay in front of the
viewer for the duration of the broadcast. Ad space is more
valuable and brand recognition is reinforced.
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Revenue from “web
commercials”. Video commercials inserted in the video
stream create additional advertising revenue.
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Promote your brand
online. Your pop-up media player is the perfect place to
showcase your logo and website links which increases brand
recognition and drives more traffic to your web site.
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More viewer
participation. Web casts give viewers more opportunities
to express themselves during the event via live chat and
email. This viewer participation bonds the viewer to the event
by giving them a sense of importance and “membership.”
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Viewers feel like
they are right there. Televised events are generally
trimmed down to fit narrow time constraints on the network.
Web casts can show the entire live event unedited so viewers
feel like they have a front-row seat on the action.
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A richer
experience for viewers. Web casts can include
behind-the-scene views, polls, interviews, special features
and commentary.
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E-commerce
opportunities. The pop-up player can be customized with
“buy now” buttons to sell related products and services
that are highlighted on the web cast.
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Play it again,
Sam! Your archived event can be viewed at the user’s
convenience, 24 hours a day, 7 days a week. No television or
VCR necessary!
For more information, contact
info@neuronbroadcasting.com.
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