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Benefits of
Broadcasting
Your Radio Station on the Internet
Go beyond the antenna!
The broadcasting industry has experienced dramatic changes in the
past decade. Finally, the digital technology is here and radio
stations can stream their broadcast on the Internet. What can
Internet broadcasting do for your radio station?
- Broaden your audience.
Your listeners are worldwide, no longer bound by the
limitations of the antenna.
- Increase listening time.
The average radio listener spends about 30 minutes or more
listening to a car radio while commuting to and from. Your
Internet radio station is reaching people 24 hours a day
around the world while they work, shop, chat, email or surf
online.
- Increase advertising
revenues. Your advertisers’ messages are reaching a
wider market. The potential market in the U.S. is 148.8
million Internet users as of July 2000, worldwide it is 374.9
million by the end of 2000 (source: Nielsen//Netratings).
According to a recent Arbitron study, 34% of U.S. Internet
users are already listening to Internet-only channels or radio
stations on the web. The media player has spaces for
advertising banners, promotional messages, and web links,
creating untapped revenue streams.
- Target your audiences.
Web casting allows radio stations to sell advertising to a
local market and to a global market individually, giving the
station multiple sales opportunities.
- Create loyal listeners.
Listeners from around the world can find the type of
programming that they prefer, instead of settling for what’s
available locally. Archived shows make it possible for
listeners to play their favorite shows at their own
convenience.
- Additional e-commerce
opportunities. Players can be customized with “buy now”
buttons so that consumers can purchase albums, books, or
products online. Research shows that online listeners are more
receptive to advertising, have more disposable income and are
more likely to buy online, according to a recent Arbitron
study. “Online listeners are worth their weight in gold to
Webcasters and advertisers targeting the Internet audience,”
said Bill Rose, vice president/general manager, Arbitron
Internet Information Services.
Why should you choose Neuron
Broadcasting Technologies? We have developed an advanced
technology that delivers an audio stream of outstanding quality
regardless of the listener’s connection speed. This technology
eliminates annoying buffering and dropouts during the stream. Our
organization combines over 24 years of experience in radio
broadcasting with a strong, Internet-savvy team of programmers,
designers, and marketing specialists. We can help you make this
important step forward smoothly, quickly and profitably.
For more information, contact sales@neuronbroadcasting.com.
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